Newspapers / State Port Pilot (Southport, … / July 1, 1992, edition 1 / Page 34
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'W 0 r t h c a r o I i n a n e w s p a p e r s If you’re convinced newspaper advertising doesn’t work, think for a second what you’re doing right now Let's get down to the facts. Pure and simple. When we asked people where they first went for shop ping information, over 75% of them said the newspaper. When asked where they would look for information i they were thinking about buying a home, 70% said the newspaper. When asked what they would rely on for shopping information about a car, 60% said the newspaper. For shopping information about groceries, 69% said they went to the newspaper first. To make a long story short, 38% of the people we talked to actually bought something in response to an advertisement last week. Of those people, 74% said it was in response to a newspaper ad. The facts are all here in black and white. Newspaper advertising does work. And the more you use it, the better off you and your business will be. Get the tacts. Get them on paper. The State Port Pilot Source: NC Press Services, Inc. State Survey of 1017 people, November 1989.
State Port Pilot (Southport, N.C.)
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July 1, 1992, edition 1
34
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